On December 22, the SEC finalized significant revisions to its rules under the Investment Advisers Act governing advertising and solicitation by investment advisers. The new Marketing Rule represents the first substantive changes to the Advertising Rule and Solicitation Rule since their adoption more than 40 years ago.

The Final Rule made several significant changes to

As the Securities and Exchange Commission Division of Enforcement signaled in its recent annual report, policing the asset management industry will be a key priority in its continuing focus on protecting retail investors.[1]  This renewed emphasis reaffirms the view that if a significant error or misconduct is detected, firms generally should not wait for SEC scrutiny to take corrective steps and mitigate investor harm.  Voluntary remediation must be considered as part of any strategy for managing regulatory exposure as well as reputational and litigation risk.  Where a firm does decide to remediate, it must proceed carefully to avoid pitfalls that could lead to fresh scrutiny from regulators or even private civil litigation.

This post provides guidance to regulated firms on managing risks once they determine to voluntarily remediate – as distinct from the fact-specific issue of whether to “self-report” errors or misconduct – in the SEC context.  It begins with an overview of the benefits and risks of voluntary remediation and common types of remedial measures.  It then identifies potential issues that can arise when undertaking remediation.  Finally, it advises on structuring and implementing remedial measures to minimize risks of regulatory or litigation exposure.
Continue Reading Voluntary Remediation in the SEC Context: Avoiding Common Pitfalls